Should I be on TikTok? Your guide to start on the platform

“TikTok”, if you haven’t been on the platform, you’ve definitely heard of it. Perhaps you still consider it a place for exclusively Gen Z, but the demographics on the platform show that 33.7% of active users are aged 25-34 (Source), which is the exact age range for wedding planning. This begs the question: Should I be on TikTok?

Let’s start at the beginning: what is TikTok?

TikTok is a short-form video platform where users scroll through quick, engaging content. One of the most powerful tools in TikTok’s kit is its algorithm. Users continue to return to the platform for the engaging and tailored feed.

Originally known for lip-syncs and dance trends, TikTok has evolved into a discovery engine. Due to the robust algorithm, relevant content is delivered to viewers, even if they don’t follow you. This means that smaller creators and niche businesses can go viral, and find the right audience.

Follow Easy Weddings on TikTok!

TikTok in the wedding industry

TikTok has become a go-to place for:

• Real-life wedding inspiration
• Behind-the-scenes looks at venues and suppliers
• Tips, hacks, and planning advice
• Emotional, feel-good moments couples want to share
• Vendor recommendations from brides/bridesmaids

In short: it’s where couples are actively consuming wedding content.

Should I be on TikTok?

Are you asking yourself if you should be on TikTok? In short, yes. But with a caveat: maintain it and use it with purpose.

Here is what you should consider: Your ideal couples are already there.

We often say to go where the couples are. They’re texting, Pinning, and using TikTok to research. Gen Z and Millennials are using TikTok like a search engine. Common industry related searches might include:

• “Melbourne wedding venues”
• “Gold Coast celebrant recommendations”
• “Wedding planning tips Australia”

If you’re not creating content, you simply won’t appear in their world.

It’s the easiest platform for organic reach

Instagram, although improving its algorithm, will dish up the accounts that users follow first, and then paid advertising second. Unlike this approach, TikTok rewards authenticity and usefulness, pushing this onto the For You Page (FYP), which is where users will be scrolling.

A simple video explaining a common question (“How much does wedding hair & makeup cost?”) can reach thousands, because it will be the specific search done by the user, and they don’t need to be following you or having had interacted with your account before to get served this content.

It is a chance to humanise

Often, the content used on Instagram can be used on TikTok, however, there are differences in what content goes viral on each platform. TikTok, because it’s used by Gen Z and Millennials, really pushes authenticity. It’s your chance to be authentic with yourself and share aspects of you and your business.

TikTok users want to see who they’re booking. Even short clips of you setting up a ceremony, styling a table, steaming a gown, or laughing with the bridal party build trust faster than curated Instagram posts.

Trends help you reach new couples

Trends come and go on TikTok, but they also can help to leverage your account if you jump on them. Sounds, transitions, filters, or POVs can expand your reach while still delivering value. Trends do move fast though, so don’t jump on all of them. Pick ones that make sense to your brand.

What type of TikTok content works for wedding vendors

A few easy, high-performing ideas:

• Before & after transformations (makeup, hair, styling, floral installs)
• Quick venue walkthroughs
• Behind-the-scenes: setting up, packing down, timelines
• Common questions answered
• Pricing context (not exact pricing)
• 3 things I wish couples knew about ___
• Wedding mistakes to avoid
• Real-couple moments or reactions
• Trending sound + a relatable vendor POV

The most important thing to remember though? Be authentic to yourself. Don’t try and be too filtered or scripted. Couples want to see the real you.

How to start TikTok

Okay, so we know the why now. But what about the how? Perhaps you’ve been considering making the leap onto the platform for a while and haven’t known where to even begin.

If you’re ready to give it a go, getting started is simpler than you think.

1. Create a clean, searchable profile

Your profile needs to tell couples who you are and where you are. Include:

• Business name
• Location
• Your offerings
• A link to your website or Easy Weddings storefront

Tip: Your username should match your brand. Avoid underscores, numbers, or anything hard to search.

2. Spend time researching

Before posting, get to know your feed.

• Searching your category (“wedding florist Australia”)
• Note what performs well
• Save sounds you could use
• Observe common hooks like “3 things I wish couples knew…”

This gives you a feel for what couples expect — and what you can put your own spin on.

3. Start off slow

Your first few TikToks don’t need to be perfect. They are more than likely not the ones that are going to go viral.

Try establishing yourself, so that if people go back and scroll your profile, there’s some information about you and your business:

• A quick intro: “I’m ___, a Sydney bridal MUA specialising in natural glam”
• A behind-the-scenes clip
• A transformation or before/after
• A trending sound with simple text overlay

These are fast to create and help TikTok understand what your content is about.

4. Post consistently

You don’t need to post daily, but TikTok rewards consistency. 2-3 videos a week is the sweet spot for building momentum.

Overwhelmed by the thought of creating 2-3 videos a week? Batch content! Film 5–8 small clips while you’re already at a wedding, trial, setup, or meeting.

5. Use text overlays and strong hooks

TikTok is competitive, and your first 1-2 seconds matter. Get straight into the juice:

• “Couples always ask me this…”
• “3 things I’d never do at my own wedding”
• “This venue is perfect if you want ___”

Add short text on screen so viewers instantly know the topic, even if the sound is off.

6. Include your call-to-action

Tell the viewers what to do next, and make it quick, easy, and actionable.

• “Save this for later!”
• “Follow for more wedding tips”
• “Enquire via Easy Weddings — link in bio”

TikTok viewers need a nudge, and CTAs can turn views into enquiries.

See you on TikTok!

If you want more visibility, more bookings, and a closer connection to modern couples, TikTok is absolutely worth your time. Start small, be consistent, and remember: TikTok rewards authenticity, not perfection.

You don’t need to dance. You don’t need to be a content creator. You just need to show up.
Ready to get your business and its marketing front and centre? Reach out to the team here today and put together a game plan to start converting and finding more couples.

Get in touch!