So, the old chestnut: should you be putting your prices on your website? Today we’re talking about the pros and cons of having prices on your website.
First thing I should mention though is, If PRICE is your point of difference, IE if you business is built upon undercutting your competitors and that’s what makes you unique in your niche, then yes, for sure, pop it on your website as you know it’s going to spark interest with your ideal demographic.
However, not many wedding businesses though compete with LOWER PRICE as their edge, most sell their service based on quality or skill or something else.
So that being the case, the answer to the question of whether or not to have prices listed on your website is… IT DEPENDS! It comes down to what you’re wanting: QUANTITY or QUALITY with your website enquiries.
While there are outliers, generally speaking, if you show prices on your website you will draw fewer enquiries BUT they will more often be higher quality, price qualified for you already (except the odd ones here and there who don’t read your rates).
With no prices, you’ll get higher quantity, but yep there will be tire kickers among those enquiries….
But not everyone wants to/has time to deal with more non-price qualified enquiries, so, when you’re thinking about whether or not to share pricing on your website, think first:
Do I want less quantity, more QUALITY enquiries who are price qualified ahead of getting in touch, or do I want more QUANTITY enquiries, backing my images, reviews, and copy to qualify the enquiry, rather than price? The choice is yours!