Lila from Makeup by Lila Marvell chatted with Lucy, our social media manager about her business and the wedding industry as a whole, particularly focusing on the impact of same-sex marriage becoming legal. Here’s what Lila had to say:
What do you do to make your business stand out?
“I am a more unconventional makeup artist, coming from a fashion background gives me a different perspective on weddings, for me its all about enhancing someone’s natural beauty rather then covering up their looks with the latest trend.”
How do current couples differ from couples a few years back?
“I think the biggest change from a few years back is now gay marriage is legal! This is opening up a completely new market and also pushing the market in new directions, people are becoming more bold with what they want on there wedding day and not be so bound by the conventional ways of putting together a wedding. A lot more brides are throwing out the rule book and doing their wedding in their own style.”
What are some current trends you are noticing in the wedding industry or in Makeup?
“With the rise of boho/ eclectic weddings, I am definitely seeing a wise of the natural bridal look, people are pulling away from the “Kim Kardashian” and looking for a more relaxed style makeup. Looking more to focus on tones of neutral browns and bronzes and staying away from shimmers and strong highlights.”
What’s the biggest thing you’ve learned recently that’s helped your business?
“A persons perception of the makeup they want can vary vastly from what they say they are after. Inspiration photos are differently key here. I have worked with brides that ask for a natural look, one wanted almost no eye shadow with some small lashes, the other who also wanted a natural look wanted black eyeliner on the top and bottom of the lashes as well as a smokey look over her eyes. Both asked for the same “Natural” look so photos were definitely key in working out what level of natural they were actually after”.
If you could give one piece of advice to a brand new wedding professional what would it be?
“Take the time to get to know your client, this is a big day for them so the pressure is on to get their looks right. If you take the time to work out not only what they say they need but what they actually want you will have a smooth day! I always allow two hours for my makeup trials with brides so I don’t have to rush, I can chat about their needs, play with looks and make sure they are 100% happy before I leave.”
What are your predictions for the wedding industry? What do you think will be the next big thing?
“I really do think with the LGBTI community coming on board we will see some big changes in weddings. There will be a lot more experimentation and a move away from traditional weddings. People will start exploring new venues, new locations, and new looks, I think these influences will also effect straight couples as they will see they also can step out of the box and do things a little more true to there personalities.
In terms of hair and makeup I do still see a rise in the natural look coming back, the insta makeup look has had its time and people are starting to want to see natural beauty again, in the hair lots of tousled waves and braids.”