Don’t lose another couple — learn how instant messaging wins more bookings in this Live Webinar

Fast communication can make or break a booking. In this live webinar, Easy Weddings General Manager Darcy Allen and Head of Growth Joe Russell will show you how to use Instant Messaging in WedXM to respond faster, follow up smarter, and convert more enquiries.

We know reply time matters — 67% of couples go with the first supplier who responds. But speed alone isn’t enough. Consistency, tone, and timing also play key roles in building trust and securing the booking.

Why does Instant Messaging matter?

Couples today live in a world of immediacy. Ordering groceries, dinners delivered to their door, and around-the-clock service. This is also the expectation when planning their weddings. Couples today expect instant responses. Data tells us that:

• 65% of couples prefer messaging over email for initial enquiries.
• 75% of bookings happen within 24 hours of first contact.

The good news is that Instant Messaging isn’t just a time saver; its value also increases trust, improves customer experience, and boosts conversion rates.

Vendors who use consistent, strategic messaging often see a 20–30% increase in confirmed bookings within the first three months of implementing streamlined, authoritative, and instant messaging.

What you’ll learn in this live webinar

In just 45 minutes, Darcy and Joe will be able to guide you through practical strategies with a live demo that’s been designed to help you convert more leads into loyal clients.

Why Easy Weddings launched Instant Messaging, and what couples really want

• Understand modern couple expectations.
• Learn why speed, tone, and follow-up matter more than ever.

The Golden Sequence of follow-up: Day 0, Day 1, Day 3

• A proven framework that gets you top-of-mind when it comes to converting.

Best practices that turn enquiries into confirmed bookings

• Crafting replies that actually answer the couples questions, build rapport, and finally encourage booking.
• Avoiding the common pitfalls that can be the cause of leads going cold.

Applying these strategies inside WedXM

• A live demo of automation, templates, and personalised messaging.
• Step-by-step guide to integrating these tactics into your workflow.

Checklist to get set up to start winning more leads today

• Ready-to-use checklist, which ensures that you won’t miss out on any leads.
• Optimising your workflow.

Don’t let another enquiry slip away. Join our live 45-minute session and see firsthand how top-performing vendors are using Instant Messaging in WedXM to grow their business. Walk away with actionable strategies, live examples, and a setup checklist to start winning more leads immediately.

Secure your spot today.

Meet your hosts

Darcy Allen – Easy Weddings General Manager

Darcy Allen: Darcy leads the team behind Australia’s largest wedding marketplace and is passionate about helping venues and suppliers succeed. She brings deep experience across digital strategy and marketplace growth, and a unique perspective on what couples are looking for and how to meet them where it matters.

Joe Russell – Easy Weddings Head of Growth and UX

Joe Russell: With more than 14 years’ experience designing successful digital products for leading global brands like Coca-Cola and Toyota, Joe is a recognised leader in app strategy and user experience. At Easy Weddings, Joe leads Growth and UX — bringing that same world-class approach to help suppliers connect with couples faster, and convert more conversations.