Live Webinar: Convert more enquiries into bookings

Webinars by Easy Weddings and Venue Crew are back, and better than ever! On 20 August 2025 the first of several expert-led sessions will be held. Each webinar will be packed with practical tips for wedding professionals.

To kick things off, the first exciting webinar has been designed to help you sharpen your sales approach and elevate your success with couples. Focused and high-impact, this session won’t waste any time and get straight into what works.

What can attendees expect? Clear, proven techniques that can be applied to your business as soon as the webinar ends. No filler, just real-world results.

In our first returning webinar, industry experts Darcy Allen and Lauren Samuels will tackle one of the most common challenges in the wedding industry: turning enquiries into bookings. Regardless of your expertise, this session will equip you with practical tools and a confidence-building, people-first approach to help you convert more leads into confirmed couples.

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Tangible takeaways

It might only be a 45-minute session, but attendees will gain clear and actionable framework to simplify the sales process, improve conversion results, and adapt the approach depending on the couple. You’ll walk away with techniques that are easy to implement, repeatable, and proven to work regardless if you’re a solo supplier or managing a team.

Here’s what the first webinar will cover:

• How to connect with couples in a more meaningful, authentic way
• Where friction exists in your current booking process and how to fix it
• Strategies to increase your overall conversion rate
• Adapting your sales style to different client personalities and communication types
• Building a system that supports you at every step of the customer journey
• The session will finish with a 15-minute live Q&A, during which attendees will have the opportunity to have their specific questions answered by Darcy and Lauren.

Look for future webinars, as we lean on industry stalwarts to share their insider knowledge and help you continue building and improving your business.

Read more of our business tips.

Meet the hosts

Darcy Allen, General Manager – Easy Weddings & Venue Crew

Leading the team behind Australia’s largest wedding marketplace, Darcy is a passionate advocate for helping venues and suppliers succeed in the competitive space. With deep experience in digital strategy and marketplace growth, her generosity with valuable insights will be crucial for suppliers to understand more about what today’s couples are looking for and how to meet them there.

Lauren Samuels, Director – Vibe Tribe

One of Australia’s most trusted sales and marketing consultants in the wedding and events industry, Lauren is known for her practical, honest and energising approach. She helps wedding businesses craft standout strategies that truly connect and convert.

Register now

Please fill out this form to secure your spot. Once you register, you’ll receive a confirmation email with your event link.

Don’t miss this chance to sharpen your sales skills and take your wedding business to the next level.