How to get online reviews (which can mean revenue!): Free live webinar

It can be challenging to obtain reviews from couples. When the dust has settled and the wedding has passed, asking them to jump back online might feel uncomfortable, but reviews can mean revenue for your business. We tackle how to get online reviews.

In today’s digital age, your online reputation is crucial to your business. Actively pushing for reviews and responding to customer feedback should be part of your marketing plan, as engaging with your audience builds trust and credibility. Online reviews are considered the new word of mouth, and leveraging your positive ones will enhance your business image, in turn attracting more customers.

Don’t underestimate the influence of what people are saying about you online. On 24 November, Easy Weddings will be holding a webinar on how to best leverage your positive reviews, and why they’ve become such a valuable commodity.

Don’t miss a beat! We cover the industry and the updates on our IG.

Why do reviews matter?

Planning a wedding will involve some of the most emotionally driven purchases of your life. From dream dresses to ideal venues and, of course, jewellery to wear every day that symbolises your love, there aren’t many other things in your life that you’ll buy with such emotional investment.

Couples want reassurance that they’re choosing the right people to bring their day to life. That’s where reviews step in.

Reviews help create that emotional connection. They let couples see how others experienced your service, and they’re now a natural, essential part of the decision-making journey.

What are couples looking for?

Reassurance, authenticity, and a genuine sense of connection. Couples are looking for confidence in their choice, that they’ve made the right choice, and deliver on their expectations. Another major selling point in reviews are that the experience was “stress-free”. This is an emotional cue that can carry enormous weight to it.

Easy Weddings data shows that 70% of couples read at least three reviews before enquiring. Credibility matters with these: balanced feedback, even with small imperfections, can actually increase trust. And importantly, 85% of couples pay attention to how businesses respond.

Couples are looking for warmth and personality. Respond to every review, even just a simple ‘thank you’. Choose reviews that show that you are personable and the emotions you evoke. These are the ones that resonate with modern couples.

Finding it hard to collect your reviews? We’ve got some tips for you!

What you’ll learn in this Webinar

• Why reviews are the number one influence in couple decision-making.
• The psychology of social proof, and how to use it for your business.
• How your reviews improve your SEO rankings and boosts your presence on Easy Weddings.
• Review best strategies that double enquiry rates.
• How to use Easy Weddings tools to collect and manage reviews.

Meet your trainers

Tenzin

Partnership Manager – Easy Weddings

Tenzin brings over three years of experience at Easy Weddings to the webinar. Passionate about helping suppliers grow their business, Tenzin is focused on making the most of every opportunity on the platform and what drives real results for vendors across Australia.

Candice

Reviews Manager – Easy Weddings

Candice has been part of the Easy Weddings team for the past two years, leading initiatives across reviews and customer experience. Deeply passionate about the power of social proof, Candice believes that great reviews are about more than just feedback, but they act as a foundation of strong business reputation and growth. The Easy Weddings 5-Star Awards is her passion project, as she loves celebrating excellence and our incredible suppliers.

Don’t let reviews fall off your radar. Join us for this Webinar to leverage your reviews. Register today!