It’s a billion dollar industry that has taken China by storm, and now it’s making its way slowly into other parts of the world. Pre-wedding photography might still sound like a gimmicky trend, but it’s quickly becoming a larger market for Australian suppliers.
Enter China Love, a documentary exploring the lives of Chinese and Chinese-Australian couples as they go through the processes of pre-wedding photographs. This isn’t just the typical engagement photo shoot that we see here in Australia. Pre-wedding photography in China can include different locations, outfit changes and poses, all designed to give couples a wedding album like no other.
Having your photos taken before your wedding has some advantages for a few reasons, according to Allen Shi. The ‘godfather’ of China’s $80 billion pre-wedding photography industry says it gives couples more time to spend on their big day without the additional stresses of getting the perfect images. This includes not having to worry about not getting the right shots, or whether your makeup is going to run on the day.
China Love looks set to be an interesting snapshot into China’s industry, how it’s booming, how Chinese couples are preparing for their day, as well as how the industry looks set to expand into other countries and cultures. Australian photographer and director Olivia Martin-McGuire has spent the past four years as a freelancer in China and has now worked with the Australian Government and Screen Australia (among others) to bring the film to life and help educate the Australian wedding market more on this overseas trend.
Easy Weddings is helping to host the premiere screenings of China Love in Sydney and Melbourne on September 24 and 26 respectively. Other screenings of the film are also popping up around the country, but the best part is that anyone can be a host for any location.
Keep an eye out on our B2B Facebook page for more information on how to host your own screening following the premiere next week.
View the trailer for China Love below.