Case study: How Confetti Society streamlined enquiries and boosted bookings with WedXM

For Melbourne wedding planner and stylist Confetti Society, streamlining communication is the future for couples. Already booking 55-60 weddings a year, Alex has already seen the uptick in enquiries and potential bookings with WedXM’s instant messaging.

We sat down with Alex to learn how she built Confetti Society, what couples are looking for, and how Easy Weddings supports her workflow and growth.

About Confetti Society

Alex’s background in hospitality and cheffing laid the foundation for her approach to wedding planning: organisation, timing, and problem-solving are the keys to happy couples and seamless days. It came to her after planning her own multi-day wedding and seeing the behind-the-scenes issues a planner can prevent, Alex realised she could bring value to couples.

Her first wedding was a full planning job for a venue manager. Someone already in the industry who knew how things should be run. Alex’s success from this allowed her business to flourish, and she marketed herself through expos, socials, and word-of-mouth. Today, her marketing mix focuses on:

• Easy Weddings
• Social media (outsourced)
• Paid ads
• Referrals

“WedXM is a total game changer.”

When asked about what she loves about the Easy Weddings platform, Alex doesn’t hesitate: “The instant messaging is the biggest game changer — it’s exactly how couples want to communicate now.”

Fast, low-pressure conversations

The new wave of couples coming through are strangers to phone calls. Growing up with texting as their main source of communication, wedding suppliers have had to pivot how they contact couples.
The next generation want:

• Quick info
• rough pricing
• the chance to ask simple questions
• an easy way to see if a supplier is available

WedXM and the supplier messaging feature allow Alex to deliver that instantly.
She says the chat format makes the first interaction faster and more natural, as well as easier to manage than a mountain of emails.

Why does instant messaging matter?

With 55-60 weddings annually under her belt, Alex is more than aware that speed matters. “The first lead will respond straight away if you meet them where they are. Couples want answers now.”

WedXM is part of her suite of customer relationship management (CRM) systems, which includes Dubsado. It’s here that Alex is able to set up all of her automated follow-ups, FAQs, questionnaires, pricing, and onboarding.

40% of enquiries through Easy Weddings

Confetti Society sees 30-40% of its enquiries through its Easy Weddings storefront. But Alex sees it as more than just a place to drive enquiries, but a brand awareness tool, saying the exposure alone is worth it.

“Even if I got zero enquiries, Easy Weddings gives me the visibility couples need.”

She also emphasises that platforms can’t “fix ghosting” — but suppliers can by sending helpful subject lines, adding FAQs, and providing clear pricing information.

Alex explains how she turns enquiries into bookings. Once a couple reaches out, her process looks like this:

1. Instant WedXM conversation
   Quick questions, availability, initial fit, fast rapport.
2. Complimentary 30-minute consult
   She shares her screen, shows mood boards, asks key questions, and gives realistic ballpark pricing.
3. Zoom call to build trust
   This is where most conversions happen.
4. Dubsado onboarding
   Automated emails → questionnaires → clear next steps.
5. 30% deposit to secure the date

And then the full Confetti Society experience begins — planning timelines, supplier recommendations, venue coordination, site visits, and even picking up décor items the week of the wedding.

Confetti Society’s best practice

1. Respond quickly – couples expect it

Instant messaging is now the preferred method of communication for most couples. The faster you respond, the more likely you are to convert.

2. Include strong FAQs to your storefront

Alex says that her higher conversion rate is because she gives a lot of her information up front. A FAQs section can make a huge difference. They answer the basics before couples even ask, meaning those who reach out have more of an understanding of your offering.

3. Keep your packages clear and accessible

Couples want rough pricing, it can help them make confident decisions.

Confetti Society’s key to success

Confetti Society’s success shows how much modern couples value:

• fast communication
• clear information
• a warm, streamlined experience

Want to find out more about how you can  leverage these systems? Reach out to one of our team members today. Get in touch!