Better qualifying leads: Helping couples get decision-ready

Have you found yourself writing long responses to enquiries without a response or spending 20 minutes on the phone with a couple, only to realise that your services might not meet their budget or expectations? A common frustration among wedding suppliers is the significant lead with no return. 

The answer is better lead quality, and this starts before the couple even contacts you.

Get better quality leads through Easy Weddings. List with us today and see your enquiries increase. Find out more.

Educating couples early

In the early stages of a couple’s wedding planning, they are two things: under-informed and overexcited. This means that they might be reaching out to a suite of suppliers without knowing what it is they’re looking for and what everything is forecast to cost.

When they come to you uninformed, it can lead to:

• Price shock and ghosting,
• Mismatched expectations, and of course
• Wasted time for all parties.

So, how do you mitigate this and make sure that the couples who reach out to you are serious about their enquiry? Education. When a couple comes to you armed with the knowledge of your value, price range, process, and capabilities, they’re way more likely to convert.

What should couples know?

We get it; every couple is different. One might dream of end-of-the-night fireworks, while another insists on a savoury cheese board instead of a cake. One couple is planning a party with a cast of thousands and another on the precipice of eloping. That’s to say, it can be hard to have a templated business service when you can be flexible to so many different requests.

But there will be some things that stay the same each time; and it’s communicating this from the jump that can minimise time wasted and maximise conversion.

Pricing and packages

This one is simple and the most important. Every couple will be working towards a budget and will be able to eliminate suppliers who significantly exceed it immediately. This doesn’t necessarily mean you should be putting your entire rate card on your storefront, but approximates, ranges or starting from price poins can help filter out the budget mismatches before it hits your messages.

Tip: If you’re still unsure how to communicate your pricing, consider adding a line to your storefront that says, “Most couples spend between $X and $Y for [service].”

Show and tell!

Show off your skills, your previous work, and the couples that love you! Blog posts, testimonials, social proof, maybe even a behind-the-scenes video. These make up the suite of content that you need so that couples really understand what they’re paying for (and why you’re worth it!).

If they understand what makes you premium or unique, they’ll approach you already knowing why you cost what you do.

We know that 5-star reviews and highly rated businesses get more leads, so use them to your advantage. We’re all about singing it from the rooftop!

Read here to learn more about gathering those all-important reviews and seeing your lead quality spike.

Answer your frequently asked questions in advance

Do you have the same questions asked over and over again with each new couple? If some of those are deal breakers, answer them on your storefront, ensuring that by the time a couple reaches out to you, they’ve got the answers to those initial queries. 

Position yourself as a helpful guide, and you’ll attract couples who trust you from the outset.

Does your storefront need a refresh? We look at how to optimise yours, which can strengthen lead quality. Read more.

End goal? More meaningful conversations

If you spend time educating couples before reaching out to you, you’re not minimising your lead volume but strengthening the leads themselves. A couple needs more information before they reach out to you. This will:

• Minimise ghosting.
• Less time spent on the small stuff that might not convert. 
• Give yourself more time to do what you love with the couples who have chosen you.

Let’s turn interest into intention and turn enquiries into income. List your business on Easy Weddings to meet more local couples. Enquire today.