How to advertise: Your wedding makeup business

The wedding makeup space is more competitive than ever. However, this also means that it’s full of opportunities for artists who know how to position themselves. Couples aren’t just looking for someone who can ‘do makeup’. It’s become a specialised role with someone who can understand bridal trends, integrate seamlessly on the day, and showcase a style they can trust.

Here’s how to effectively advertise your wedding makeup business and stand out in a crowded market.

Build a portfolio that reflects your signature style

Your portfolio is your most powerful marketing asset.

Couples want to see:

• Fresh, natural skin work
• Glam looks done well (not overdone)
• A range of complexions and ages
• Real brides, real weddings, real results

Where to showcase it:

• Your Easy Weddings storefront
• Instagram and TikTok Reels
• Your website or Linktree
• Short, high-quality before-and-afters

Work on your Instagram with our cheat sheet! Read more.

Make sure your storefront and socials always reflect your current standard of work. Update frequently. Couples take this as a sign you’re in demand and active.

Stay across trends and prove it

Wedding makeup trends shift fast. What your mum had as her wedding makeup is probably a far cry from what you’ll be looking for. The best artists don’t just follow trends blindly however. It’s about interpreting them for the client. Does full glam look the same each time?

Ways to stay across what’s trending:

• Monitor celebrity weddings and red-carpet beauty.
• Follow leading makeup educators and artists.
• Keep up with bridal fashion trends (necklines, colours, textures).
• Note seasonal shifts — summer brides want different things to winter brides.

It’s one thing to know and interpret trends, but another to showcase this. Post trend explainers, “what’s in for 2025 weddings,” and quick tutorials translating a trend into a wearable bridal look. When couples see that you’re plugged into the industry, you become a trusted expert rather than “just another supplier.”

Our 2025 wedding trends!

Optimise your Easy Weddings storefront

Your storefront is often the first place a couple will discover you. And here’s the truth, you’re going to get judged on your business based on this storefront. Keep it up-to-date and fresh, full of your work, not just limited to weddings, and showcase your talents.

To make it work harder for you:

• Refresh your gallery every 1–2 months.
• Keep pricing and service lists clear and current.
• Add FAQs to reduce friction (“How far do you travel?”, “Do you offer trials?”).
• Showcase reviews prominently. Couples rely heavily on social proof.

Pro tip: Suppliers who keep their storefront fresh generally get more enquiries and convert at higher rates.

Leverage social media for visbility

Makeup is a visual art. Social media is an absolute non-negotiable.

Content ideas that attract couples:

• Time-lapse videos of bridal trials
• Trend breakdowns (“What’s replacing full glam in 2025?”)
• Product rundowns (“What I pack in my bridal kit”)
• Reposting wedding photographer images (with credit)
• Before/after transformations
• Review screenshots or video testimonials

Show your face. Show your process. Show your kit. The more couples feel like they “know” you, the more enquiries you’ll get.

Reviews, reviews, reviews

Reviews are currency in this world. This is where couples go to hear from others. Sure, they can fall in love with your work, but they want confirmation about how you are to work with! Social proof is imperative.

Ensure you are following up with your couples and try and get your reviews across Easy Weddings and Google. Then, use them! Create testimonials, and put your positive reviews in lights.

How to build your review engine:

• Ask every client (don’t wait! Send the link 24 hours after the wedding)
• Respond to each review on your storefront
• Share standout reviews on socials
• Highlight patterns (“multiple brides mention how calm I was on the day…”)

Strong reviews can often be the deciding factor between you and a competitor.

Network! Photographers, hair stylists, planners

A huge amount of bridal makeup work comes from referrals. It’s worth nurturing strong relationships within the industry. Photographers, hairstylists, planners, venues, celebrants. These are the people who see your work up close and are often asked for recommendations by couples who trust their judgment.

Show up on time, be professional, and personal. This makes their job easier and goes a long way.

You can also build a rapport with others at expos and doing collaborative, creative shoots and projects. It’s also a great way to showcase your knowledge of trends. Do seasonal shoots with other professionals and keep your content fresh and network open.

Position yourself with your brand and personal message

Go beyond generic statements like “professional makeup artist” and lean into what couples will genuinely connect with. Think about the feedback you consistently receive, the looks you’re most proud of, and the type of brides you love working with. When your messaging is clear, couples self-select you more easily, and you attract enquiries that genuinely align with your strengths, making your bookings smoother, your reviews stronger, and your brand far more memorable.

Bridal makeup artists who stay on top of trends, show up consistently on social media, and keep their storefront polished attract more couples — and book more weddings. In a visual, trust-driven industry, visibility isn’t optional. It’s your biggest competitive advantage.

If you’re ready to make 2026 your biggest year yet, reach out to Easy Weddings. Our team will help you to get your brand ready for market. Get in touch today.