How to: Advertise your wedding DJ business

Wedding entertainment is the cornerstone of the celebration. And you need to be more than just a playlist. It’s a whole vibe. So whether you’re a DJ, live band, or acoustic duo, the way you advertise your wedding DJ business can mean the difference between an empty calendar and a fully booked wedding season.

Make sure your marketing is hitting all the right notes!

How to: Advertise your wedding DJ business

Show your brand and band!

Visuals, tone, copy – it should all reflect the experience that you create for the couples. Are you a high-energy DJ that wouldn’t be out of place in Ibiza? Do big, bright colours and celebrations! If you’re the soulful acoustic duo that sees the bride walk down the aisle, show your softer side and create a connection with the couples through the screen.

Lean on professional photos and short video clips that show the real moments: the crowd’s reaction, your timing, your talent. A 15-second reel of guests singing along to Mr. Brightside will always sell better than a product shot of your decks.

Highlight what couples care about and are looking for

Couples care about experience. Even if you’ve spent a dime on the best DJ system or have a professional lighting rig, none of this matters if couples can’t see your skills.

Frame your selling points around moments that matter: first dances, crowd reactions, or those seamless transitions that keep everyone on the floor.

Make sure your Easy Weddings listing and socials include:

• Real couple testimonials that mention the vibe you created.
• Sample playlists or setlists for different moods.
• A quick FAQ section about setup, requests, and flexibility.

Nail your online presence

There is no two ways about it, there’s no dress rehearsal! So you’ll need to nail your online presence. Active, professional, regularly online, completely yourself.

• Keep your social media fresh with clips from recent weddings (don’t forget to tag the venues, photographers, and other suppliers to maximise your reach!)
• Ask couples for a review, this world is all about social proof.
• Optimise your Easy Weddings listing with the right keywords (think: “Sydney wedding DJ,” “acoustic wedding band Melbourne,” “live wedding entertainment”).

Maybe the couple won’t click through right away, but consistency keeps your brand top of their mind when they’re ready to make decisions.

Response time matters!

Enquiries can move fast in wedding planning. Some couples take their time, others will be after quick decisions, and they’re messaging multiple suppliers at once. The first reply can often come out on top.

If you’re using Easy Weddings Instant Messaging or automation tools, craft templates that sound like you. Add your name, keep it warm, and include a quick question that sparks conversation (like “What’s your dream first dance song?”).

Then, follow up. Make it personal, friendly, and offer up any more information about booking your services.

Network with venues and suppliers

Anytime you’re playing at one wedding, you could be creating a warm lead for another wedding. From guests to other suppliers, there is always someone watchin and remembering.

Some of the best bookings come through word-of-mouth and referrals. Build relationships and offer content swaps and cross-promotion.

Don’t overthink it

This isn’t an opera, it isn’t a whole concept album. Don’t overthink your ads. All you need to do is create some clear branding, get some killer reviews, and nail a promo video.

Want to fill your calendar faster?

Create or update your Easy Weddings profile and start connecting instantly with couples searching for wedding entertainment right now. Reach out today.