How to: Advertise your wedding dessert business (and get booked)

In the wedding world, cake cutting might still be the tradition, but desserts have become part of the experience. It’s not an afterthought covered in fondant, but a moment. So whether you create a statement cake, a whole dessert table, or you’re in charge of satisfying that late-night sweet hit, couples are looking for something incredible that tastes even better.

The challenge? Standing out in the crowded market and turning the admiration of your work into bookings.

Here’s how to advertise your wedding dessert business in a way that attracts the right couples and converts enquiries into confirmed dates.

Sell the moment alongside the menu

Couples are no longer just buying the cake, they’re making an emotional purchase decision that involves the experience. Your advertising should show how your desserts fit into the day, especially if it’s a showstopping moment.

Instead of focusing only on flavours and sizes, highlight:

• How your desserts look styled at real weddings.
• Where they appear in the timeline (cake cutting, dessert table reveal, late-night treats).
• The reaction they create — excitement, indulgence, a “wow” moment.

Think less “product listing” and more “this is how it feels on your wedding day”.

Use real wedding imagery

Visuals are going to really count; we eat with our eyes first. Couples want to see the proof that your works look as good in real life as it does in the studio or in a cabinet. Couples and wedding parties interacting with the cakes is vital for sales.

In your images, prioritise:

• Professional photos from real weddings.
• Close-ups and wide shots showing scale and styling.
• Different lighting scenarios (daylight, evening, indoor, outdoor).

If you only show styled shoots, couples may struggle to imagine your desserts at their venue.

Clarity on offers out of the gate

A big conversation killer? Confusion. Having to explain in detail what you do and why you set your prices can really kill the mood.

So before you enter into these sorts of conversations, make sure your advertising clearly answers:

• What types of desserts you specialise in.
• Whether you offer custom designs or set packages.
• If delivery, setup, and styling are included.

What couples should expect price-wise (even a range helps)Clarity builds trust, and trust leads to enquiries.

Meet couples where they are searching

If you’re not where the couples are, how are you going to even meet them? Most couples won’t be discovering their dessert options through Google alone; they’ll find them whilst actively planning. That’s why your marketing efforts need to tick multiple boxes, from wedding planning platforms, directories, marketplaces, and having an active social media presence.

These spaces put your business in front of couples who are:

• Actively planning.
• Ready to enquire.
• Comparing suppliers in your category.

When your listing is strong, advertising works harder for you.

Let the social proof do the lifting

When it comes to food, trust is everything. And reviews that back up your fantastic food will be essential to have people queuing up to taste.

Positive reviews reassure couples that:

• Your desserts taste as good as they look.
• You’re reliable on the day.
• You’re easy to communicate with.

Feature reviews prominently in your advertising, especially those that mention flavour, presentation, and guest reactions.

Advertising your wedding dessert business isn’t about shouting louder — it’s about showing couples exactly why your desserts belong at their celebration.

When your visuals are strong, your messaging is clear, and your responses are fast, bookings follow naturally.

Because in weddings, the sweetest businesses are often the ones that make planning feel effortless.

Looking to find where couples are? 80% of Australian couples will use Easy Weddings in their planning process. Speak to our team today.