How to: Advertise your wedding car business

You can rev your engines as much as you like, but if you haven’t set up a sturdy marketing plan, no one will listen. We cover the ins and outs of how to advertise your wedding car business.

In an industry where couples will make purchase decisions based on trust, visuals, and reliability, the way you advertise your wedding car business can make or break your booking calendar.

Whether your fleet includes classic limousines, vintage vehicles, or muscle supercars, you need to find some passengers! Here’s how to stand out online and turn enquiries into confirmed bookings.

Keep up to date with the industry, as well as tips to meeting more couples. Follow us on IG.

Be where the couples are

Couples aren’t just starting their wedding car search with “wedding cars near me”. They’ll spend time researching, comparing, and shortlisting across multiple platforms. And some couples will have a preference for one channel over another, so a multi-channel approach will matter more than ever.

Start with directories like Easy Weddings, where your storefront acts as your digital showroom, complete with photos, reviews, pricing, and contact options.

From there, target other channels:

• Google Business Profile for your local search and maps.
• Instagram and TikTok, where you can show off your work and connect with young couples.
• Your website will help to reinforce your brand story and legitimise your brand.

Tip: Consistency across every channel — same logo, tone, and contact details — builds instant trust.

Go where the couples are! Find out where couples are starting their research. Read more.

A picture is worth a thousand words

For wedding cars, images sell the experience and product. A wedding car is all about the spectacle, the photo moments, the fun. Your photos, videos, and content aren’t just about the vehicle – they’re about the moments around it. And your marketing needs to show these moments and let potential couples see themselves in it.

What to feature:

• The car in motion (arrival or send-off).
• The couple inside the car (moments of joy, champagne, or even just a quiet moment to themselves).
• Behind-the-scenes clips (door opening, car detailing).

Collect reviews, show them off

Your car sparkles; your fleet of vehicles stands to attention. But your reviews really seal the deal. Couples are looking for proof that your service is professional, punctual, and stress-free.

Your reviews can mean revenue, so encourage every happy client to leave one after the wedding. It’s about closing the loop in your services by finishing with a request for review.

How can you collect more reviews?

• Send a friendly follow-up email after the wedding.
• Respond to every review (even the short ones!)
• Pin your best reviews to the top of your storefront or social media accounts. Social proof is everything!

Example communication: “Thanks again for choosing us for your big day — we’d love to hear how it went! Your feedback helps other couples feel confident booking with us.”

Tips to getting your reviews can be found here!

Clear pricing strategies and packages

Here’s the thing; couples will be contacting a number of suppliers and they don’t always have the time to be reading through back-and-forth. They’ll appreciate clear, flexible options that highlight value.

Make sure your packages are clear and sent to them early doors to help in their decision making.

• Classic arrival: Ceremony drop-off only.
• Full Service: Ceremony, reception, and transfers.
• Luxury Day: Premium car, champagne, full-day chauffeur.

Show starting prices where possible. Transparency builds trust and helps qualify your leads.

Tip: Include FAQs on your profile or website (e.g., “How far do you travel?” or “Can we book multiple cars?”). It cuts down on back-and-forth and speeds up booking decisions.

Respond fast

Couples will enquire with multiple suppliers – the one who replies first will be put ahead in securing the business.

Set up automatic responses to enquiries, and make sure you’ve written back something personalised within 24 hours, even if it’s a short message:

“Thanks for reaching out, Alex! I’d love to help with your wedding car. Can I ask your date and pick-up location so I can check availability?”

Use your couple’s names, refer to their venue or theme, and keep your tone friendly and confident.

Leverage partnerships and social proof

Ask photographers, planners, and venues to tag or feature your business when they post. Collaborate on styled shoots or get featured in Easy Weddings Real Weddings to show your cars in situ.  Advertising your wedding car business isn’t just about being seen — it’s about being remembered.

By combining strong visuals, consistent branding, fast communication, and credible reviews, you’ll create an experience that couples trust from their first click to their final getaway.

Ready to put your business in front of more couples?

Learn how Easy Weddings can help your car business attract more leads, boost enquiries, and drive bookings all year round. Reach out today.