Should you hire a content creator for your wedding?

In a world where so much of our lives are documented, shared, and remembered through the lens of a phone camera, it’s no surprise that wedding content creators have emerged as one of the newest additions to the vendor list. But what exactly do they do, and should you consider hiring one for your wedding?

While traditional photographers and videographers remain essential, content creators offer something different: real-time, behind-the-scenes footage curated specifically for social media. Think candid snippets of you getting ready, voiceovers layered over emotional first looks, or highlight reels ready to post the next morning. The appeal is clear. But does that mean a wedding content creator is the right fit for everyone?

Here’s what to consider before making the call.

 

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What does a wedding content creator do?

Put simply, a wedding content creator captures the unfiltered, in-between moments of your special day using a smartphone. They will often deliver edited reels, stories, and raw footage within 24 hours. Unlike your photographer, who may take several weeks to deliver a polished gallery, a content creator is focused on immediacy. Their lens is closer to that of a friend or guest with a great eye for detail, movement, and emotion.

Some couples even bring a content creator on board earlier — such as at the engagement party — to begin documenting the story before the wedding day itself. The deliverables include TikToks, Instagram Reels, curated IG stories, and vertical videos that feel intimate and spontaneous. 

As one Reddit bride put it: “I absolutely hired one and I’m so glad I did. I couldn’t afford a videographer on top of everything else we did, I just did not have another $3000+. My girl was amazing. Gave me TONS of footage, pre-did my TikToks for me, gave me all my pictures and footage the night of my wedding so I had pictures and videos immediately [the] day of! She made my wedding day even more memorable!”

 

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Why are couples hiring wedding content creators?

For many couples, it’s about wanting more than the highlight reel. It’s about remembering how the day felt, and not just how it looked. A wedding content creator captures what often goes undocumented: the quieter pauses, the movement, and the energy of the day as it unfolds. While your photographer focuses on timeless imagery, a content creator offers a more immediate and unfiltered glimpse into the atmosphere, relationships, and rhythm of the celebration.

There’s also a shift in how we consume memories. We’re used to seeing life through a phone screen, and while that may have its downsides, it also means we’ve grown to appreciate the immediacy and rawness of short-form video. A content creator gives you that perspective, but without needing to ask your cousin or best friend to film it for you.

@enchant.memoirs 02.03.24 💍🤍 #contentcreation #weddingtiktok #weddingcontentcreator #melbournecontentcreator #foryoupage #fyp #weddingvibes #wedding #contentcreator #BridalElegance #BrideVibes ♬ It’s Been A Long, Long Time   – Harry James and His Orchestra, Vocals by Kitty Kallen

How is a wedding content creator different from your photographer or videographer?

There’s no competition between the two: they simply serve different purposes. Your wedding photographer is there to create beautiful, frame-worthy imagery. Your wedding videographer crafts a cinematic edit that tells a story. A content creator, on the other hand, is focused on capturing snippets for social media, from the pre-wedding banter between the girls to that intoxicating ‘just married’ energy.

A content creator will typically use a smartphone and shoot vertically to match the platforms they’re intended for. They don’t need lighting setups or drones. Instead, they’re working quickly, quietly, and with minimal gear.

Many also double as editors and social media strategists, in the way that they’re able to deliver videos that feel thoughtful and cohesive, without being overly curated or posed. Their job is to keep it authentic.

One Redditor shared her experience, “I hired a content creator in addition to [a] photographer and videographer. Part of it was wanting someone to send me a gallery of photos right after the event because I know I will be in the moment and it’d be nice to relive it immediately after vs. waiting for the professional stuff 8-12 weeks out. Maybe it’s the instant gratification in me.”

Is a wedding content creator worth the investment?

The answer comes down to how much you value the immediacy and tone of content that a creator provides. If you’re the kind of person who loves reliving memories through Stories, Reels, and candid footage, hiring a content creator might be one of the best decisions you make.

If you’re planning a multi-day event or destination wedding, a content creator can also help document the full experience. They capture the moments that fall outside the scope of a traditional photography or video package.

Just ask this Reddit bride, who had absolutely no regrets about hiring one:“Wedding Content Creators are awesome… if you still want behind-the-scenes footage of your day to look back on, this is great for that. Lots of people hire wedding content creators to just get short clips throughout the day, especially if you are having an ‘unplugged’ ceremony.”

And then there’s the benefit of being able to actually enjoy your day, knowing someone else is capturing all the content you would have wanted to get yourself. No need to ask a friend to film your first look. No need to worry if anyone caught your parents hugging just after the ceremony. It’s all there: shot, edited, and in your inbox before your honeymoon even begins.

Things to consider before booking a wedding content creator

Before you hire a content creator, it’s important to clarify expectations, both with them and with your existing photographer or videographer. Some vendors may have exclusivity clauses, or at the very least, a preference not to have others in their frame. A good content creator will know how to work around this, staying out of the way while still capturing their own footage.

It’s also worth reviewing the creator’s style. Some focus on light, romantic moments; others might lean into humour or voiceovers. Ask to see examples of their work across different types of weddings to get a feel for how they tell stories.

And finally, think about how you want to engage with the content. Will you want it edited into specific formats (e.g. Reels, Stories, TikToks)? Do you want full access to the raw footage? Would you like to be hands-off or involved in shaping what’s captured? The answers to these questions will help guide your conversations.

Who is a wedding content creator best suited to?

Hiring a content creator doesn’t mean you need to be social media obsessed (though if you are, you’ll likely love the experience). It’s for couples who want to remember the realness of the day, who value candid footage, and who want something to look back on right away.

It’s also particularly popular with couples planning weddings that are creative, stylish, or involve multiple events. If you’ve put care into the details, planned surprises, or created a setting that’s uniquely you, a content creator can help you remember it all in motion.

That said, it’s not for everyone. If you prefer a more private experience, or if being filmed on a phone all day doesn’t appeal, that’s completely valid. The magic of your wedding doesn’t rely on content: it’s just another way to experience and relive it.

The verdict

Hiring a wedding content creator isn’t about replacing your photographer or videographer: it’s about capturing the day from another perspective.

If you’re drawn to the idea of reliving the atmosphere (the movement, the off-the-cuff reactions, the real-time joy) then having someone there to document those fleeting moments can add real value. It’s not essential, but for many couples, it’s become an important part of how they remember their day.

Because sometimes, the most meaningful memories aren’t the ones you posed for; they’re the ones that happened when you weren’t looking.

Curious about hiring a wedding content creator for your big day?  Browse trusted content creators on Easy Weddings and find the right fit for your celebration.