Floral trends and staples with Flower Flower

Maddy Laurie
Updated on: November 20, 2023

In the picturesque Southern Highlands of New South Wales, where rolling hills meet quaint villages and charming estates, there’s a florist that stands out from the rest.

Flower Flower, helmed by Sarah Johanson, is making waves in the wedding industry with its innovative approach to floral design. Couples flock to Flower Flower not just for beautiful blooms but for an experience that’s as unique as their love story.

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Setting the stage with unique blooms

When asked about what sets Flower Flower apart, Sarah Johanson confidently declares, “Flowers created differently that are gorgeous!” It’s this commitment to creativity and excellence that defines Flower Flower. Their signature service? Creating your wedding bouquet right before your eyes during the consultation.

Sarah elaborates, “We are the only florist we know of that will create your bouquet at your consultation, and you approve the design. We even take a photo so we can match it perfectly for your special day. It’s foolproof, and we create with love for love.”

Couples adore this hands-on approach, as it ensures their wedding flowers are not just a random arrangement but a personalized work of art that encapsulates their vision and style.

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Crafting memories

For Flower Flower, being in the wedding industry isn’t just about arranging flowers; it’s about crafting memories that will last a lifetime. As Sarah puts it, “Creating memories forever, because when only the best will do.” Their dedication to excellence and passion for their craft is evident in every bouquet, centerpiece, and floral arrangement they create.

Trend-spotting with Flower Flower

In an ever-evolving industry, Flower Flower keeps an eye on the latest trends. Currently, they’re noticing a growing preference for rustic natural designer bouquets featuring wildflowers and native flora. On the other end of the spectrum, the timeless elegance of Audrey Hepburn-inspired white round rose bouquets remains a classic choice for brides.

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A memorable wedding assignment

Reflecting on memorable weddings, Sarah shares two standout experiences. One was the creation of a stunning chandelier adorned with beautiful chocolate brown spider orchids. The other involved crafting winter wedding decor with large round flower balls. These experiences showcase Flower Flower’s versatility and willingness to take on unique challenges.

Advice from the Flower Flower team to you

When it comes to selecting a wedding florist, Sarah offers a valuable piece of advice, “We recommend always asking the designer to create your bouquet at the consultation, so you know you will get your design when your day arrives. Samples, samples.” This transparency and dedication to delivering what’s promised are the cornerstones of Flower Flower’s service.

An all-inclusive floral experience

In addition to their exceptional floral services, Flower Flower offers all-inclusive wedding packages. These packages cover everything a couple might need for their big day, from flowers and hair and makeup to photography, cake, cars, accommodation, and even the venue. Sarah proudly asserts, “Nothing we can’t do attitude.”

Discover everything Flower Flower has to offer for your wedding day. Learn more here.

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