Luv Bridal & Formal - Designer Direct

(1034 reviews)
Service Area
Australia Wide
Business Hours
Varies Per Store
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Luv Bridal has eight showrooms around Australia, in Brisbane, Gold Coast, Sydney, Perth, Melbourne, Adelaide! Offering international designer gowns at designer-direct prices, in sizes 2-28.

Luv has been part of the Australian bridal landscape since 2009 and brings to the industry over 40 years of experience. With 9 stores nationwide, Luv creates beautiful gowns in sizes 2-28 that have the power to transport every woman from a beach-side wedding to a black-tie benefit.

Synonymous with international style, LuvBridal enjoys a long-standing, exclusive relationship with American based label Mia Solano, Pronovias (Spain) and local new-comer, Madi Lane (Australia). Unique formal and bridesmaid ranges are sourced favouring individuality from across the globe featuring more and more Australian designers each season.

From beginning to end a Luv gown embodies quality. From fabric selection across Europe to pearling in the Orient, a Luv gown makes a global journey before it reaches its bride and the finished product is a gown that flatters the female form like no other.

Luv Bridal’s stylists are highly qualified and take a personal interest in the gowns. They are the very best people to help you find your dream dress and seek to create the kind of one-on-one experience that is expected of one of life’s most defining moments. 



(1034 reviews)
Review this supplier
12 Dec 2020

I purchased my dress in the Adelaide store with Jade. I honestly could not have asked for a better experience. Jade was attentive, listened to my budget, and help me find the right dress for me. She made me feel comfortable - especially with my insecurities about have to wear an insulin pump & having infusion sites on my stomach, reassuring me that you couldn't see it. I had a great experience & can't wait for my dress to arrive. Thanks to Jade, Vicki who did my measurements & Sarah who complimented me on my engagement ring & got excited I had found my dress. Thanks ladies for a fantastic experience!

15 Apr 2020

Beautiful Service & Beautiful dress

1 Dec 2019

I loved loved loved my dress! Everyone commented on how beautiful the lace was and couldn't believe it was not a custom made dress. The girls at Luv Bridal in Moonee Ponds were so amazing and the after care service was impeccable!

18 Oct 2019

I loved my Madi Lane dress! It looked beautiful in the photos and was so comfortable to wear all day and night! I have received so many compliments on how beautiful and unique it was. Thank you to Fiona at Luv Bridal for making me feel so special and for helping me choose the perfect dress.

4 Jan 2019

They were brilliant! I really enjoyed my experience with them, they made me feel really comfortable.

4 Nov 2018

Amazing assistance, tried on so many different dresses, a huge variety to choose from.

6 Jun 2020

I was so lucky, I got the first dress I tried on there and the whole process afterwards was really easy!

30 May 2020

Brought my wedding dress from Luv Bridal, dress was from Madi Lane, if I could go direct to them I would have, customer service and communication not so great with Luv Bridal. Sadly probably wouldn't recommend :(

Luv Bridal & Formal - Designer Direct  

Thank you so much for your valued feedback. We have passed your details on to our Customer Service Manager and she would be very interested to hear more about your experience. Could you please email your concerns to

9 Apr 2020

Very nice shop with so many choices and price ranges, great team working there to help you choose your dress and it has arrived way before the time I originally thought I was going to receive it!

9 Apr 2020

Amazing dress, perfect shape and held through a wedding on the beach with a big hike on the way. Love it!

19 Mar 2020

The team at Luv Bridal really saved the day for me! I had a pretty awful experience at another bridal store where the dress I had ordered arrived in completely the wrong size and needed to find another dress 5 weeks before our wedding. The team at Luv Bridal went completely above and beyond to help me find a dress off their sample racks (plenty of options and sizes available) and I ended up discovering my dream dress which just so happened to be an excess stock gown sitting brand new, in my size in their warehouse. It was perfect and felt amazing to wear on our wedding day. Thank you Melanie & Bettina for not only going out of your way to help me out, but just being amazing to deal with from start to finish. Highly recommend!

8 Mar 2020

My dress was stunning and fit great on the day, have received some wonderful comments about it and the staff in the store were great

7 Mar 2020

The service at Luv Bridal was great however from the time the wedding dress was ordered to when it arrived was a little longer than expected. They have a wide variety of wedding dresses to choose from which are affordable and the change rooms are very nice. They staff are very friendly and communication is great if you phone them. My main concern is they had referred the tailor next door to them to do the tailoring which is by far the worst experience I have ever had, however that is no fault of Luv Bridal.

7 Mar 2020

I never thought I would wear a figure hugging dress on my wedding day. The ladies at Luv Bridal at Crows Nest we’re so helpful and amazing. A big thank you to Sharon, who made me not only feel comfortable in the dress I was trying on, but helped me gain the confidence to rock the dress!! Thank you so much ladies!!

22 Feb 2020

I had such a great experience with Luv Bridal in Highgate! I went in there on a Saturday afternoon and had been to 2 other bridal stores that morning and not seen anything that really jumped out at me. Many dresses in we managed to find 'the one' and it was everything i'd be looking for. It was me down to a tea! I received so many compliments on and after our wedding day, thank you all so much again!

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