House of Gowns is a beautiful wedding dress boutique run by mother-daughter duo - Emily and Jenny. Servicing Melbourne, they boast a wide range of stunning gowns available in sizes from four to 24! They stock renowned brands, such as Tania Olsen, Nicoletta, Tina Holly Bridal, and Les Demoiselle, as well as their own signature collection.

On the hunt for your dream wedding dress? If so, House of Gowns is the boutique for you! Emily and Jenny strive to create a sense of comfort for all who walk through their doors. With a strong background in customer service, you can expect a welcoming atmosphere, fine attention to detail, and unwavering support. They offer a wide range of gowns from prestigious brands, available off-the-rack. From Nicoletta (formerly Jadore) and Les Demoiselle to their own signature collection — you’ll be spoilt for choice. 


"We had our wedding last week and purchased our five Acacia bridesmaids dresses from Emily at House of Gowns. The experience shopping was so great, it was the second shop we went into, and they were really helpful considering we had five girls to find a dress for, and we thought it may have been hard, but it wasn't!! The dresses were ordered and came in with plenty of time before the wedding. Emily had them all boxed and wrapped so nicely. So happy with the service and quality of the dresses! Thanks again, Emily!" — Jessica A. 


What you'll love about working with House of Gowns for your Melbourne wedding:

  • Inclusive experience. Emily and Jenny wish to craft a welcoming wedding boutique where clients can visit, see all the colour options, feel the fabric of the gowns, and take their time to find their dream style and cut. Located in Croydon South in Melbourne's Eastern suburbs, House of Gowns provides a vast collection of exquisite gowns. 
  • Quality wedding dresses. Whether you're after something fit for royalty with exquisite detail and embellishments or something on the minimal yet classy side of things — House of Gowns has you covered! They stock a diverse range of bridal, bridesmaid, and mother-of-the-bride dresses, including their signature collection, Les Demoiselle, Tina Holly Bridal, and Nicoletta (formerly Jadore). 


Highlights of working with House of Gowns Melbourne: 

  • Beautiful wedding dress boutique 
  • Inclusive, welcoming experience 
  • Affordable gowns 
  • Sizes from 4 to 24 (moren sizes available via special order)
  • Exceptional customer service 
  • Studio based in Croydon South 
  • No appointments required 


House of Gowns is a mother daughter business that was born one afternoon over a well earned glass of wine after another day of fruitless shopping for a dress to suit my 5 bridesmaids. After searching high and low for something that suited these 5 gorgeous, but very different girls we ended up buying online and it was not a pleasant experience! We decided no bride should have to feel this stressed about her bridesmaids gowns and be able to find a store to shop at and so came House of Gowns!

Emily Messis



Currently our collection in store covers sizes Australian sizes 4-24 (mroe sizes avaible via special order)

Our dresses start from $200

The House of Gowns showroom is open 

Thursdays - via appointment only 

Friday - 10am-3pm

Satuday 9:30am-3pm

Sunday 9am-12pm

you can book appointemnts via our wesbite or emailing us directly 


*hours can vary on public holidays 

Bridal appointments are strictly 1 hour, if you would like more time to keep trying on, you are welcome to continue and one of our floor staff will be able to assist you 

Currently we do not offer in house alterations

If you have already picked your shoes for the big day then it is a great idea to bring them along. If you haven't thats ok too as all our dresses come with plenty of length to allow for whatever footwear you may end up choosing 

Gowns take 15-18 weeks to arrive in store (excluding Tina Holly which can be considerably longer) 

No, our gowns are made to standard sizing. Once you have choosen your dream gown we will measure your bust, waist and hips and select the most appropriate STANDARD size from the manfactures size chart. ALL gowns will require alterations to ensure a perfect fit for your big day 

3 reviews 5 Write a Review

March 2024

The ladies were lovely especially give we have a surprise baby on board they helped me I'm so many ways given I was 20 weeks pregnant at the wedding.

Sarah W.

House of Gowns

thank you Sarah ☺️ we hope your day was everything you dreamed 🤍

November 2023

Emily and Jenny definitely delivered on creating a fun and positive experience on finding the perfect wedding dress! Emily definitely made wedding dress shopping feel so fun and easy! Emily is so lovely and sweet! I had tried so many dresses at other stores before but House of Gowns has a lot of variety, colours and styles of dresses whether it is wedding dresses or dresses for bridesmaids. Emily never made us feel rushed, instead she offered great advice and suggestions to what we liked and our preferences. Emily is so funny too and we felt so comfortable at House of Gowns! We felt beautiful in all the dresses my bridesmaids and I tried! It was such a fun and awesome experience! I was so happy when I found my dream wedding dress and my bridesmaids found their beautiful dresses too at House of Gowns! Thank you so much!

Sal&Ed T.

October 2023

House of Gowns was the third bridal store I visited, but they were 100% the best store. Emily was just incredible - really listened to what I was looking for, but also helped me branch out and find styles I didn't even know existed. From start to finish, HoG was cosy, friendly, professional, and absolutely worth going to!

Beth A.

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