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Luv Bridal & Formal - Designer Direct

Luv Bridal & Formal - Designer Direct 68 +

OVERVIEW

Luv Bridal & Formal showrooms offer an extensive collection of international designer bridal, bridesmaids, and formal gowns at designer direct prices. 

Offering ten locations across Australia, Luv Bridal & Formal showrooms can be found in Sydney, Melbourne, Brisbane, Gold Goast, Sunshine Coast, Hobart, Perth, Adelaide, and Townsville. 

With a vast range of bridal styles and sizes (2-28), Luv Bridal & Formal is the first and last place to visit if you are seeking a sophisticated gown, designed and constructed specifically to flatter a woman’s body shape.

With designs ranging from classic to sophisticated to cutting-edge, eachgown is finished using the finest quality fabrics, European laces, and exceptional hand beading.

Upon your visit to a Luv Bridal & Formal showroom, you will be assisted by one of our highly qualified Bridal Consultants who will take you through every step of the journey -  that is choosing your dream bridal gown.

All brides are special at Luv Bridal & Formal, and our Bridal Consultants are trained to provide an personalised experience to help create your wedding vision. 

For us, a wedding day should be one of the happiest days of every bride’s life; a treasured memory that always brings joy. At Luv Bridal, we genuinely ‘luv’ being a part of creating that happiness, and providing an unforgettable bridal gown shopping experience.

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FAQ

Bridesmaids are orderable in sizes 2 to 28 and in multiple colours and fabric options. Typical ordering time is five months from order to delivery, however keep in mind that most bridesmaid gowns will need to have a hem alteration depending on the height. It’s important to factor in an extra six to eight weeks on top of your delivery time to allow for alteration times.

Luv Bridal showrooms are located in all mainland Australian states and selected parts of the USA. Tasmania and the Territories, we’re coming for you!

Some of our showrooms offer alteration/ dressmaking services in-store. For our showrooms that don’t yet offer this service, we can recommend local reputable dressmakers.


Reviews

4.6 out of 5.0
1218 reviews
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5 Stars
72%
4 Stars
19%
3 Stars
6%
2 Stars
1%
1 Stars
2%

July 2026

From the moment I walked into Luv Bridal, I knew I was in the best hands. The entire experience was incredible, and finding my dream dress, Lucia by Madilane, was truly unforgettable. The attention to detail, care, and support throughout the process made me feel so special. Lucia was everything I dreamed of and more — elegant, timeless, and absolutely perfect for my wedding day. Thank you Luv Bridal and Madilane for creating such a beautiful gown and helping make me feel like the best version of myself on such a special day. 🤍

Belinda H.

July 2026

Absolutely gorgeous dress. Kailani was my stylist at the Dandenong rd store, what a delight! She was so positive, gentle natured and had an eye for detail! She suggested a dress that was different to all that id looked at, I said yes to the dress and felt so amazing in it! She recommended dress alterations ladies who were great recommendations .

Rachel S.

June 2026

As soon as I walked in I felt safe and comfortable. Some of the other shops I went to were very expensive or only had very small sizes. The girls here went above and beyond to help me and even went to crazy lengths to make sure I was 100% confident in the dress I picked. It was such a bittersweet moment when I picked my dress up because I was so excited to get the dress and sad to leave the girls you make such a strong relationship with ❤️ All the girls that assisted me were amazing but a big thank you to Tayjana and Liv at the Slacks Creek store

Demi M.

June 2026

So many dresses to try and pretty reasonably priced! I found my dress on my first visit there.

Lauren P.

June 2026

I had ordered a dress but had issues with it when it arrived. I went into Luv bridal in fortitude alley two weeks from the wedding - they saved my wedding and every lady I dealt with was amazing. Would recommend going straight this store!!

Jacqui K.


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