{"id":276474,"date":"2019-01-18T00:01:22","date_gmt":"2019-01-17T13:01:22","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/contrast-pricing-psychology\/"},"modified":"2019-01-18T00:01:22","modified_gmt":"2019-01-17T13:01:22","slug":"contrast-pricing-psychology","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/contrast-pricing-psychology\/","title":{"rendered":"Do you sell packages? Then you need contrast pricing"},"content":{"rendered":"
For many of us in the wedding industry, what we do<\/strong> is so<\/strong> <\/em>important to us. We’re creatives. Musicians, chefs, celebrants, florists, stylists, designers. A lot of us don’t put enough thought into selling these skills. Millennials aren’t interested in the whole cheesy sales pitch song and dance anyway – who has time for that? BUT<\/strong>– Selling is crucial to your business. At some point, someone is going to come along with buying signals. Whether they be simply asking the price via email, whether they’re in your cake shop looking at your product, or they’re on the phone to you asking you what you provide, these are all times where knowing a little behind sales is helpful.<\/p>\n When it comes to contrast pricing psychology, once you know the method and understand it, you will notice it exists all over the place. At the movies when you buy popcorn. Online when deciding between subscriptions for a meditation app.<\/p>\n <\/p>\n Basically, the method suggests that you need to have three packages for your customer to choose from. A silver, gold and platinum, or a small, regular or large, for example. All of these items should be good value based on their inclusions. Unless you’re offering a decoy, of course. Occasionally you will see this done with products like popcorn. An example of this would be to price the small popcorn as $4, the medium at $5.50 and the large at $6. Who wouldn’t go for the large? It’s better value, right? Now you see why this can work too. But let’s consider this method without a decoy for the purpose of simplicity.<\/p>\n