{"id":276470,"date":"2019-01-08T04:25:00","date_gmt":"2019-01-07T17:25:00","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/insider-interview-lala-designs\/"},"modified":"2019-01-08T04:25:00","modified_gmt":"2019-01-07T17:25:00","slug":"insider-interview-lala-designs","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/insider-interview-lala-designs\/","title":{"rendered":"Insider Interview: Lahra from Lala Designs"},"content":{"rendered":"

This week, we spoke to Lahra Macnab, one of our leading Perth wedding suppliers about the industry and her advice for fellow professionals on how to take a business to an elevated level.<\/p>\n

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lala design<\/figcaption><\/figure>\n

Tell us a bit about your business and your experience in the wedding industry.<\/h2>\n

I opened Lala Design in 2003 as a little retail paper, invitation<\/a> store. I had no experience in the area of retail, graphic design or printing. I just saw a niche in the market for a modern paper craft store, with a focus on the experience for the customer.<\/p>\n

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lala design<\/figcaption><\/figure>\n

What do you do to make your business stand out?<\/h2>\n

Service, service, service.<\/p>\n

We have always focused Lala Design on exceeding our customers\u2019 expectations. We do this by creating an experience and a journey for them, always remembering this is one of the most important days of their lives. We aim to make the experience easy and creative.<\/p>\n

We\u2019re known for really listening to our couples and creating unique stationery just for them and in the industry, we are known for our high-quality product, for being reliable and on time with orders and super-fast in communicating.<\/p>\n

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lala design<\/figcaption><\/figure>\n

How do current couples differ from couples a few years back?<\/h2>\n

I feel the main difference I see, is that couples now celebrate and style their wedding in anyway they want. There are no longer just the full, serious, formal style weddings. Couples now host weddings<\/a> that show their personality and style. This has created unlimited versions of weddings, with no limits when it comes to creativity.<\/p>\n

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lala design<\/figcaption><\/figure>\n

What are some current trends you are noticing in the wedding industry?<\/h2>\n

I definitely see a more relaxed style of weddings, and couples cutting out some of the traditional elements, if they feel it doesn\u2019t suit them or fit in their budget. There is more of a focus on styling<\/a> the event now, especially making it Insta-worthy.<\/p>\n

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lala design<\/figcaption><\/figure>\n

What\u2019s the biggest thing you\u2019ve learned recently that\u2019s helped your business?<\/h2>\n

Social media, especially Instagram<\/a>. We have a great conversion on this platform for us, and feel it speaks to our target client.<\/p>\n

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lala design<\/figcaption><\/figure>\n

If you could give one piece of advice to a brand-new wedding professional what would it be?<\/h2>\n

My advice is you can\u2019t do everything! Be prepared from the start to outsource what you\u2019re not good at, so that you can focus on what you really good at and what makes you money, which then allows you to keep doing what you love. This means, outsourcing task like bookkeeping, social media, etc.<\/p>\n

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lala design<\/figcaption><\/figure>\n

What are your predictions for the wedding industry in 2019? What do you think will be the next big thing?<\/h2>\n

For the wedding itself, I see couples wanting smaller weddings, so they can get the most from their wedding budget and to be able to create a more \u201cexperience\u201d feel to their wedding. This means, more focus on entertainment like a magician, venue styling, custom scented candles, and nontraditional invites and stationery styles.<\/p>\n

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Lala design<\/figcaption><\/figure>\n

See the lala design storefront on Easy Weddings here.\u00a0<\/a><\/h2>\n","protected":false},"author":1,"featured_media":270213,"template":"","au_pro_edu_tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education\/276470"}],"collection":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education"}],"about":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/types\/au-pro-education"}],"author":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media\/270213"}],"wp:attachment":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media?parent=276470"}],"wp:term":[{"taxonomy":"au_pro_edu_tags","embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au_pro_edu_tags?post=276470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}