{"id":276374,"date":"2017-09-22T06:27:18","date_gmt":"2017-09-21T20:27:18","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/why-you-need-a-high-performing-website\/"},"modified":"2017-09-22T06:27:18","modified_gmt":"2017-09-21T20:27:18","slug":"why-you-need-a-high-performing-website","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/why-you-need-a-high-performing-website\/","title":{"rendered":"Why you need a high performing website"},"content":{"rendered":"<p class=\"lead\">In the wedding industry, you need a high-performing website! You need a website design that can convert your visitors, something that is functional and logical for your users. In the wedding industry, our\u00a0target market is 80% millennials, 20% other groups. These are people who are digital natives! They are extremely tech-savvy. Here&#8217;s why you need a high performing website and how to convert your users:<\/p>\n<p class=\"lead\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6627\" src=\"https:\/\/assets.easyweddings.com\/files\/2022\/02\/23165819\/iStock-606672336.jpg\" alt=\"Designer drawing website development.\" width=\"724\" height=\"483\" title=\"\"><\/p>\n<h2>So, what&#8217;s important in your website design?<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile first<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quick loading<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy to navigate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy to find contact info<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visually rich (less text and more rich media)<\/span><\/li>\n<\/ul>\n<h2>Images<\/h2>\n<p>The imagery is the most important thing, you need to ensure that there is enough imagery to give the couple an idea of what you can create for them on their wedding day. The images need to be aspirational and experiential. You can&#8217;t have too many images.<\/p>\n<h2>Data<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Look at your current analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More pages = more exits<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The gallery is the second most popular page &#8211; how often do you update yours?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you get your message across quickly?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you have a contact page?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the contact page easy to get to?<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Mobile<\/span><\/h2>\n<p>74% of users <span style=\"font-weight: 400;\">say they are more likely to re-visit a site if it&#8217;s mobile first! Australian couples use their phone 45% if the time, a tablet 20% of the time and a desktop 35% of the time. On Easy Weddings our users are on mobile devices as much as 65% of the time.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6628\" src=\"https:\/\/assets.easyweddings.com\/files\/2022\/02\/23165823\/iStock-614209240.jpg\" alt=\"testing responsive design with smartphone\" width=\"725\" height=\"482\" title=\"\"><\/p>\n<h2><span style=\"font-weight: 400;\">What are consumers looking for? <\/span><\/h2>\n<p>Millennials are looking for a site with quick load times, ease of use and something that is easily scrollable, like a Facebook newsfeed! Long pages convert better.<\/p>\n<p><span style=\"font-weight: 400;\">Remember that weddings are visual, this is their dream day, and they want to see how you can make their dream come true.\u00a0<\/span><\/p>\n<h2><a href=\"https:\/\/www.easyweddings.com.au\/webdesign\/\" target=\"_blank\">Want to improve your website? We build websites specifically for the wedding industry. Enquire here.\u00a0<\/a><\/h2>\n<h2><\/h2>\n","protected":false},"author":1,"featured_media":269587,"template":"","au_pro_edu_tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education\/276374"}],"collection":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education"}],"about":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/types\/au-pro-education"}],"author":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media\/269587"}],"wp:attachment":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media?parent=276374"}],"wp:term":[{"taxonomy":"au_pro_edu_tags","embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au_pro_edu_tags?post=276374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}