{"id":276323,"date":"2016-08-25T04:20:16","date_gmt":"2016-08-24T18:20:16","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/new-feature-release-expert-advice\/"},"modified":"2016-08-25T04:20:16","modified_gmt":"2016-08-24T18:20:16","slug":"new-feature-release-expert-advice","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/new-feature-release-expert-advice\/","title":{"rendered":"New feature release: Expert Advice and Q&A"},"content":{"rendered":"

There’s a new way to drive more views and enquiries to your Easy Weddings’ Storefront. Simply,\u00a0show off your street cred, offer helpful advice and become a couple’s\u00a0go-to person for their\u00a0wedding planning dilemmas.<\/p>\n

Expert Advice<\/h1>\n

Expert Advice<\/strong> is a new Directory feature that allows brides to seek\u00a0expert opinion, advice or\u00a0helpful tips on any aspect of wedding planning, and get quick answers from wedding professionals on Easy Weddings. Questions may include recommendations on the best flowers for an autumn wedding, a selection of classic wedding songs, grazing menu ideas, or the latest trends in wedding dresses.<\/p>\n

For wedding professionals, it’s the perfect way to show your street cred\u00a0by helping couples\u00a0with their wedding dilemmas\u00a0and pointing them in the right direction. The more you participate in Expert Advice, the more you earn a reputation for\u00a0being a knowledgeable, helpful and proactive wedding expert.<\/p>\n\n

\"\"
The new Storefront features Expert Advice, allowing brides to post wedding planning questions and dilemmas and get quick answers from wedding experts.<\/figcaption><\/figure>\n\n

How it works<\/h3>\n

1. A couple seeks advice by posting on Expert Advice.<\/h4>\n

If the question or issue raised is relevant to your category, you’ll receive an email alert requesting you to share your expert opinion. \u00a0View recent questions.\u00a0<\/a><\/p>\n

2. Suppliers respond.<\/h4>\n

Each time you respond to an issue or question, you become part of a\u00a0panel of experts. Your\u00a0response will be published to your Storefront and made available to other couples. We recommend you respond promptly, offer generous advice, and be as helpful as possible.<\/p>\n

3. Responses are curated, upvoted and featured.<\/h4>\n

The\u00a0question or issue raised by couples is\u00a0likely to\u00a0attract multiple responses from other\u00a0wedding professionals in your category. These responses will be curated and published for all couples\u00a0to view. Couples\u00a0can also upvote questions\u00a0they find helpful. Each week, the most popular or upvoted questions will\u00a0feature on various channels including the weekly brides’ newsletter, blog and social media.<\/p>\n\n

Benefits<\/h3>\n

Free additional exposure<\/h4>\n

Each time a couple posts an issue or question on Expert Advice, responses from our panel of experts\u00a0that address the issue or question are curated into a dedicated page, and becomes easily accessible to\u00a0everyone. This page is promoted within the Easy Weddings ecosystem\u00a0including the category pages, weekly brides’ newsletter, Facebook, and blog. When you participate in a panel, your Storefront is featured next to your response. This means couples\u00a0can easily click-through and visit\u00a0your Storefront.\u00a0Therefore, the more you participate and provide valuable, highly considered advice, the more likely you’ll attract potential\u00a0customers\u00a0to your Storefront.<\/p>\n

Show off your street cred<\/h4>\n

Your responses on Expert Advice are\u00a0published to\u00a0your Storefront and seen by couples\u00a0who may be considering you. Being proactive on Expert Advice could help increase conversions in your Storefront.<\/p>\n

Build a strong brand<\/h4>\n

Create a reputation for being the most helpful, knowledgeable and reliable professional in your category by becoming the go-to person for couples\u00a0who need help.<\/p>\n

View recent questions >><\/a><\/p>\n\n


\n\n

Question and Answer<\/h1>\n

Question and Answer<\/strong> is a new feature that allows couples\u00a0to post\u00a0pre-sale questions specific to your product or service. It works in a similar way as Expert Advice and is one of the eight tabs on your Storefront. \u00a0When you respond to a question, your answer will be published on\u00a0your Storefront for other couples\u00a0to view.<\/p>\n

Questions posted on Q&A are specific to your business so it’s important to respond immediately and treat these pre-sale questions\u00a0as a matter of priority. It could mean the difference between a sale and a lost opportunity.<\/p>\n\n\n\n\n","protected":false},"author":1,"featured_media":269270,"template":"","au_pro_edu_tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education\/276323"}],"collection":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education"}],"about":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/types\/au-pro-education"}],"author":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media\/269270"}],"wp:attachment":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media?parent=276323"}],"wp:term":[{"taxonomy":"au_pro_edu_tags","embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au_pro_edu_tags?post=276323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}