{"id":276304,"date":"2016-02-04T00:47:24","date_gmt":"2016-02-03T13:47:24","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/5-emails-every-wedding-business-sending\/"},"modified":"2016-02-04T00:47:24","modified_gmt":"2016-02-03T13:47:24","slug":"5-emails-every-wedding-business-sending","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/5-emails-every-wedding-business-sending\/","title":{"rendered":"Increase your sales by sending these five emails"},"content":{"rendered":"
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Viagra, life insurance and lotteries – inboxes are crowded places nowadays with unsolicited SPAM, supermarket\u00a0loyalty programs and Facebook notifications. Are consumers becoming desensitised to email marketing? Wouldn’t they prefer\u00a0a glossy look-book in the mail every month?\u00a0Traditional marketing – despite the rumours<\/a>\u00a0– is not entirely<\/em> dead, but if you’re looking for a more eco-friendly, cost-effective and lightening-fast alternative, email marketing is the\u00a0answer.<\/p>\n Email marketing, according to this nifty little infographic<\/a>, dates way back to the 1970s, when the first mass email campaign was unleashed, resulting in\u00a0$13 million worth of sales<\/a>\u00a0from just 400 emails. Ahhh yes, the good ol’ days.<\/p>\n The email marketing boom continued through\u00a0the ’90s, where a ‘spray and pray’ mentality was used to blast consumers\u00a0en masse, with little or no message customisation; the equivalent of sending everybody<\/em> in your email list a buck’s night promotion on\u00a0Boobalicious Strippers<\/em>… including the brides. *Not recommended<\/em>.<\/p>\n <\/a><\/p>\n These days however, far more sophisticated email service providers<\/a> allow businesses to segment lists into a variety of groups: past buyers, prospects, current clients, brides, grooms, age groups, interests, locations and every other imaginable demographic category you can think of, meaning people are more likely to\u00a0receive\u00a0content they actually\u00a0want<\/em> to see.<\/p>\n Consequently, email marketing is anything but\u00a0dead. In fact, it’s constantly evolving to provide customers with greater value through high-level\u00a0automation, tagging and segmentation\u00a0features offered\u00a0by\u00a0all good email marketing providers.<\/p>\n Laser-precision targeting in email marketing means businesses are now able to better predict\u00a0what customers want, and when they want it, based on a range of information imported\/gathered over time using reports with\u00a0statistics on click-throughs, online purchases and downloads, as well as preferences and data\u00a0retrieved\u00a0from\u00a0segmentation campaigns<\/a>.<\/p>\n All the data is then fed into CRMs (customer relationship managers<\/a>), designed to help businesses\u00a0match their\u00a0products with customers’\u00a0needs. You guessed it – resulting in more sales. Herein lies the perennial value of email marketing and the reason your business is leaving money on the table if you’re not getting involved.<\/p>\n So, where\u00a0to\u00a0start?\u00a0If you\u00a0don’t have a database of emails to begin testing and measuring your\u00a0marketing campaigns,\u00a0try these 7 tips for growing your email list<\/a>. If you’ve got a list and you’re ready to send your subscribers\u00a0some killer content<\/a>, here are five\u00a0emails your business can send to build rapport, encourage loyalty, create top-of-mind awareness, and ultimately generate more sales:<\/p>\n Deciding to send\u00a0regular newsletters to your database is one thing, but actually doing it – on time\u00a0– is another. As Hubspot explains, newsletters are one of the most common types of email marketing to send, but also one of the hardest to get right<\/a>. <\/span><\/p>\n Typically a compilation email composed of anything from company\u00a0announcements, new product releases, industry\u00a0news, case studies, referral programs, blog<\/a> highlights, interviews, and everything in between, a newsletter takes time to compile, but can provide great insight (thanks to email metrics and reporting features<\/a>) into\u00a0what your customers want more of, and what inspires them to take action from your emails. <\/span><\/p>\n Drop-and-drag features available on even the free\u00a0email marketing providers makes designing and compiling newsletters a piece of cake, and with\u00a0A\/B testing<\/a>\u00a0you can compare the effectiveness of two different email styles to discover the most popular format and content.\u00a0<\/span><\/p>\nWhat is email marketing and why it’s not dead<\/i><\/span><\/h2>\n
Why it’s important to your wedding business<\/i><\/span><\/h2>\n
Types of emails and\u00a0and their purpose<\/i><\/span><\/h2>\n
1) Newsletters: <\/strong><\/span><\/h3>\n