Google Trends wedding dresses<\/figcaption><\/figure>\nAs you can see the phrase is used most by searchers in NSW, then Queensland, then Western Australia etc. Similarly, the keyword phrase ‘wedding dresses 2013’ has been the most popular and, as such, that’s the phrase someone who sells or designs wedding dresses would want to include on their website.<\/p>\n
How and where to use keywords<\/strong><\/p>\nContent is king. Remember that.<\/p>\n
Keywords only work if they have content to go with, so wherever you create content you should ensure the appropriate keywords are used.<\/p>\n
Content comes in many flavours and includes web pages, video channels, press releases and blog posts.<\/p>\n
However, you want to ensure that the keywords also feature in the unseen parts of each web page. These parts include title tag, header tags, meta descriptions, image descriptions, file names, URLs and anchor text.<\/p>\n
Well discuss these things in future editions of Easy Weddings’ Pro-Education newsletters but, briefly, we can consider a page’s title.<\/p>\n
Whether you have a web page, a blog post or a video, they all have titles. So you should ensure that title contains an appropriate keyword phrase.<\/p>\n
For example<\/p>\n
<title>Backless Wedding Dresses | The Australian Dress Company <\/title><\/p>\n
The above title clearly targets \u2018backless wedding dresses\u2019 and provides some branding for the dress company. It also targets an Australian audience.<\/p>\n
This will work well, provided that the detailed content actually deals with backless wedding dresses. If it doesn’t, the search engines will pick up any illicit use of keywords, so be careful because the last thing you want is to be black banned.<\/p>\n","protected":false},"author":1,"featured_media":268423,"template":"","au_pro_edu_tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education\/276189"}],"collection":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education"}],"about":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/types\/au-pro-education"}],"author":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media\/268423"}],"wp:attachment":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media?parent=276189"}],"wp:term":[{"taxonomy":"au_pro_edu_tags","embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au_pro_edu_tags?post=276189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}