{"id":37129,"date":"2015-10-01T07:11:05","date_gmt":"2015-09-30T21:11:05","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/articles\/getting-animated-photo-booths-with-a-very-modern-twist\/"},"modified":"2021-11-10T04:19:03","modified_gmt":"2021-11-09T17:19:03","slug":"getting-animated-photo-booths-with-a-very-modern-twist","status":"publish","type":"au-article","link":"https:\/\/www.easyweddings.com.au\/articles\/getting-animated-photo-booths-with-a-very-modern-twist\/","title":{"rendered":"Getting animated: Photo booths with a very modern twist"},"content":{"rendered":"

\nWith a background in digital marketing for some of the biggest brands in the world, Melbourne-based Joanna O’Connor has come up with an idea she hopes will revolutionise the humble photo booth.<\/p>\n

Joanna’s idea,\u00a0Lite<\/a>,\u00a0is a minimalistic photo booth that comprises little else more than\u00a0a ring light, a stand and\u00a0an iPad that records two-second GIFs that can be shared straight onto social media.<\/p>\n

\u201cMy background is in digital marketing and fashion marketing,” says New Zealand born Joanna. “I would see people getting a print-out from a photo booth, and then taking a photo of that photo to share it online. I thought, there has to be a better ways.<\/p>\n

\u201cI knew from my time in\u00a0fashion that\u00a0ring lights are very flattering in photographs. They make your skin look amazing, so it made sense to me to include one on a photo booth.”<\/p>\n

She set to work on a design and the result was Lite: the social photo booth<\/a>.<\/p>\n

\u201cIt\u2019s really addictive. People love it. It\u2019s a great way of getting people to interact with each other,\u201d Joanna says.<\/p>\n

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Each\u00a0GIF is watermarked with the bridal couple\u2019s name, or with an Instagram address or hashtag, if they\u2019d prefer, and images shot on Lite <\/a>are sent straight to the guest\u2019s phone.<\/p>\n

Then they can then share it as they see fit.<\/p>\n

\u201cYou can have a constant feed of the GIFs being displayed on a wall or a screen at the reception, which gives people something to laugh and talk about all night.\u201d<\/p>\n

Joanna says some people choose to hire an optional attendant, but they are not necessary at most functions.<\/p>\n

\u201dIt\u2019s so easy to use. The wedding guest only has to touch the screen, record two seconds of video, and then put in their mobile number and it will be sent directly to them to them.\u201d<\/p>\n

\u201cAnd it\u2019s a really minimalist design. It can fit into any venue, but the ring light means it will still get noticed.\u201d<\/p>\n

The Lite<\/a> is hired for a full 24 hours, so those having a recovery breakfast or barbecue the next day can get more use out of it then.<\/p>\n

\u201cThere\u2019s no print-outs so there is no waste, but the couple will receive a link to all GIFs from the night. It can be a lot of fun for them to see what was going on on their special night.\u201d<\/p>\n