Full-Day Wedding Business Masterclass

Create a growth plan for your business.


Limited seats.

Learn from Industry Experts

This program is ideal for marketing professionals and wedding business owners who need a deeper understanding of how to improve their digital media strategy, attract more customers, and win more business.

Increase conversions, win more business, reduce marketing spend through advanced digital marketing techniques

As digital media continues to reshape the competitive landscape, it’s important to keep your company—and your marketing strategy—on the cutting edge. But how do you break through the latest digital buzz to reach more brides and build market share?

Focused on the best practices of market-leading companies, and guided by business experts, this full-day Masterclass is designed to help you create a practical sales and marketing plan you can implement immediately to attract more brides and win more business.

Program Highlights

Websites – A complete one-on-one analysis of your website with detailed recommendations for improvement.

Conversions – Learn advanced techniques to improve your conversion rate, identify website hotspots and where you’re potentially missing out on enquiries.

Australian brides – Who is your target audience, where are they and what do they want from you?

Tracking and measuring results – How to setup Google Analytics, create goals, add tracking to your website and run reports that matter.

Advertising channels – How to maximise returns on SEO, Adwords, Directories, Social Media, Expos and the latest trends that you need to act on now.

WATCH: Rave Reviews from Recent Attendees

If you want to quit your day job, grow your wedding business by at least 50% in 2017, or turn around an ailing business, this Masterclass is for you.

Key Learnings

This Masterclass is jam-packed with industry data, advanced sales and marketing processes and business planning tools and advice to help grow your wedding business.

You will learn

  • Powerful insights on the modern Australian bride to drive your marketing
  • The most effective ways to promote your business on digital channels
  • Detailed analysis of your website and recommendations to increase online enquiries
  • How to sell on value and overcome price objections with confidence
  • How to scale your business and plan for growth

Program Bonus

  • MasterClass alumni get access to a private Facebook Group for marketing advice, industry data, and exclusive offers
  • Certificate of completion

Meet the Experts

Access some of the best brains in the wedding business. Our team of industry experts will facilitate the Masterclass and work with you on your own business.

Matt Butterworth – CEO

Founder and CEO of EasyWeddings.com.au, Matt Butterworth is an award-winning entrepreneur who started Easy Weddings 15 years ago with his wife Katrina, in the lounge room of their suburban home. Matt has overseen the innovation that has led to year-on-year growth of Easy Weddings, taking the business to its position as Australia’s no.1 wedding directory.

Rebecca Crozier – Real Weddings Editor

Rebecca Crozier has spent more than 17 years in the wedding industry marketing to brides and grooms. With a strong emphasis on digital marketing and expos, she was the National Marketing Manager for Ferrari Formal & Bridal Wear before joining Easy Weddings. In her role as Real Weddings Editor, Rebecca knows what brides want and is at the forefront of wedding trends.

Russ Macumber – Business Education Manager

Russ Macumber is a sales and marketing professional with a passion for digital marketing. He loves educating wedding professionals and business owners on how to improve their bottom line through a proven digital strategy and optimised sales process.  A successful small business owner himself, Russ is an authorised celebrant, performing around 50 weddings annually.

Therese Najjar – Senior Business Advisor

Therese Najjar is an experienced digital advertising professional and has been with Easy Wedding for over two years. She is passionate about helping wedding professionals understand their target market and run cut-through advertising campaigns that deliver maximum results.

Masterclass Details

When: Tuesday, 13 September, 2016

Where: Easy Weddings HQ, 18 Miles Street, Mulgrave

Admission: This event has limited seats. Book early to secure a spot.

Ticket price includes full day Masterclass, lunch, morning and afternoon tea, and late afternoon drinks.


Reserve your ticket today

Book Now!

You better hurry! This Masterclass will sell-out fast.

Check out our rave reviews from the first Full-day Masterclass in August!

“I would encourage anyone who is serious about growing their wedding business to attend the Masterclass.”
Sharon, The Grange Group

“This is a great course for business owners and marketing professionals to build their knowledge and skills on current digital marketing strategies.”
Alyssa, Digital Marketing Manager, Peter Rowland Catering

“The knowledge of the EW team is amazing and I was like a sponge just soaking it all up. Thank you for a wonderful and inspiring day. It was truly worth it.”
Carolyn, A Flamingo Surprise

“I just wanted to say I am so thankful that I took the time out to attend Easy Weddings Wedding Business Masterclass. I highly recommend the masterclass to anyone who wants to know more about the business side of Weddings. “
Hermina, Camberwell Market Florist

“Thanks for a great day! The EasyWeddings staff were passionate, knowledgeable, helpful and friendly and it was a great chance to meet them face-to-face!”
Jen Lawrie-Smith, Celebrant


What is the refund policy?

Request for refunds or cancellations must be made in writing to social@easyweddings.com.au.

Notification of cancellations received more than 7 working days prior to event date will attract a cancellation fee of 25% of the registration fee.

Notification of cancellations received 7 working days or less prior to event date will attract a cancellation fee of 50% of the registration fee.

If you fail to attend the Masterclass without notice, you will not be refunded. In exceptional circumstances determined by Easy Weddings, you may be eligible to receive credit towards another Masterclass at an agreed date.

Is my registration/ticket transferrable?

You may nominate a person to attend the Masterclass in your place. Requests must be made in writing to social@easyweddings.com.au at least 2 days prior to event date.

What are my transport/parking options getting to the event?

You may use Easy Weddings car park at the rear of the building. Free parking is also available on Miles Street and surrounding streets.

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