Pro Education


How to handle negative feedback on social media

No matter whether you engage with one or two social media sites, or exist solely on them, it is important to brush up on how to deal with negative feedback on social media.


7 types of posts that drive engagement on Facebook

Social media is all about engaging customers and keeping your brand top of mind. These posts are likely to do just that.


7 eyebrow-raising stats from the 2016 Sensis Social Media Report

  The annual Sensis Social Media Report has been published for 2016 and we’re keen to share the most interesting insights from the 800 consumers, 1,000 SMBs and 100 large businesses surveyed in Australia on their social media habits – in the least statistically


Five Facebook features every business needs to know

Facebook tools to help you reconnect with followers, learn from competition and convert the visitors that find their way to your Facebook Page.


7 types of social media content your customers crave

Discovering the type of content that gets your followers diving for the Like button is a process of trial and error. While spying on your competition can give you some pointers, there’s no guarantee that what works for their audience will inspire shares from yours. Finding


Five ways to get your customers involved and engaged with your content

  Since social media platforms have experienced declines in organic reach in recent times (which Facebook attributes to filtering the 15,000 posts users are faced with every time they log in), businesses are finding it increasingly difficult to reach customers without forking out for advertising. Businesses can,


Setting your New Year social media resolutions

It’s a brand new year and, for most of us, with every New Year comes a resolutions or two, many of them recycled (exercise more, read regularly, drink less etc) but also a few new promises we’ll be trying to keep. If you’re


Five rules for retweeting, hashtagging and mentioning on Twitter

Twitter etiquette for businesses 101: tweet others as you would have others tweet you. In other words, respect the hash, don’t abuse followers’ feeds with unwanted personal reflections and be an active participant rather than a passive spectator. Below are five more tips for creating meaningful


Periscope: what is it and how can I use it for my business?

Twitter‘s video streaming platform Periscope has been welcomed by 10 million users since its March 2015 release. The iOS and Android mobile app invites followers into users’ worlds via live broadcasts, resulting in 40 years of video being consumed every 24 hours. Broadcasts are synched with Twitter and


10 types of posts for maximising your business’ Instagram account

300 million monthly active users posting an average of 70 million photos per day tell us something about the visual storytelling app, Instagram: it’s not about to fold any time soon. Here are 10 types of Instagram pics for posting to your wedding business


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