Pro Education

How to sell to millennials

We’re all familiar with the stereotypes of the baby boomer generation, the Gen X and then Gen Y’s, but the upcoming millennials can be harder to pinpoint when it comes to finding the right marketing strategy to reel in their business.

Same-sex couples: catering for diversity within the wedding industry

Gay marriage may not yet be legal in Australia, but it’s inevitable that it will one day be. When it does happen – and most industry watchers suggest 2016 will be the year – wedding suppliers need to wholly inclusive and understand how

How to set pricing for your products and services

Setting pricing for your products and services correctly is crucial to your business’ profitability and, sometimes, its survival.

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