Pro Education


What Google Analytics will tell you about your website that you probably don’t know

Google Analytics helps you capture useful information about your business, which helps you make better informed, more profitable business decisions.


Video: A beginner’s guide to Google Analytics

Easy Weddings holds regular Supplier Nights, during which we aim to educate clients in the latest digital marketing trends, as well as the basics of running a small business. In this video, Easy Weddings’ analytics guru ┬áSimon Wawrzyniak and Premium


Google Analytics 101

A basic introduction to all things Google Analytics…


Using Funnels | Google Analytics

In previous editions of your Pro-Education newsletter, we’ve talked about the importance of conversions, this edition we’ll explain the importance of funnels. Funnels, as we know, are coned-shaped devices used to and can be used to transfer a liquid substance


Setting Goals in Google Analytics

There’s little point in having an online presence for your business if nobody visits your website or buys your products and services. These two measures of online success can easily be monitored using Google’s free Analytics tool, which allows you