Staff profile: Russ Macumber


Russ Macumber

What do you do at Easy Weddings?

Officially, my title is Sales Manager, so that means my role is very varied but it is, generally, a mix of helping manage the Victorian based sales team, introducing new clients to the Easy Weddings community, rebuilding relationships with past advertisers, and helping clients re-imagine their web presence by conceptualising and project managing their new website builds.

What did you do before you joined Easy Weddings?

I worked for a couple of event agencies (sales and hands-on event management) – delivering event production/management and entertainment consultancy mainly into the corporate sector, but also some high end wedding clients.

What are three of the most common questions you hear from EW clients?

1. What type of images on my advertisement/profile page motivates brides to get in touch?
I always tell clients they need to sell the experience of what they’re selling rather than the actual building (for a venue) or the cake or a certain service.

This industry is about selling romance, fun and a fantastic, memorable day, so you need to convey that and connect emotionally with prospective clients.

For example, a venue could include romantic images of brides and grooms at their reception spaces. Use images such as packed dancefloors with confetti showering down etc. A celebrant should have imagery of them smiling/laughing with a couple and, also, laughing and having a great time.

2. What should my service description say in my ad?
I’m a big believer that less is more. Brides are actively window shopping through the directory, so you need to think about what to place in the storefront that will entice them to walk inside (ie. click through to your website for more info).
Your copy should be short, punchy and personal. 100-150 words tops is great. Highlight your unique selling points, use only bullet points and short sentences not big, blocky paragraphs and don’t include pricing as this will limit your enquiries.

3. How should I respond to enquiries?

By phone! And the quicker the better! I recommend shooting a text message as soon as you get their email enquiry, and then calling within minutes. Ours is a very competitive industry, so you need to be able to get in touch quickly with your potential clients and then organise a face-to-face meeting to seal the deal.

What do you like best about working at EW?

Its a fun, vibrant company with lots of positive, like-minded people. I literally bounce out of bed every morning to get in! I love seeing my clients businesses grow from our digital exposure and advice. And I love our gym, which allows me to squeeze in a sneaky session every day on my lunch break.

What’s something fun we don’t know about you?

I was a club DJ for around 10 years, so I got to travel for gigs all over Australia and played some of Australia’s biggest clubs and festivals over that time. I’m now a celebrant, so I’ve replaced that rush by delivering killer ceremonies for my awesome couples!

DJ Russ Macumber


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